“Africa has an hour glass economy – with the rich getting richer, the poor getting poorer and the middle class being squeezed – people are going for deals just to make ends meet. For big and small businesses, this is definitely an opportunity for them to join and leverage this trend for their brand.”In fact, according to Google Trends, South Africa’s search interest in Black Friday this year is higher than in the USA. Contrary to popular belief, though, it’s still not the busiest shopping day of the year. That dubious honour still belongs to the Saturday just before Christmas Day. It wasn’t until the late 60’s that the term ‘Black Friday’ gained popularity in the US, and because of the misunderstood racial undertones, South African critics are yet to embrace it. It seems, though, that Black Friday, by any name, is here to stay. Welcome to Thunderdome, shoppers.