Written by Chelsea Petersen
The bitten apple has become one of the most recognised symbols in the world, and no wonder. Apple products are now saturating the market, as billions of brand supporters and switchers flocked to buy the latest iPhone model. In the past couple of years, competing tech giant, Samsung, has released phones that have gained far-reaching popularity and loyal followers, setting the company on its way to becoming the world’s leading phone software brand. Apple, however, has once again come out on top, recently smashing records for the highest number of sales in a single quarter. It was recently announced that Apple has just closed their most successful quarter ever, selling a total of 74.5 million iPhones in the three months leading up to the festive period last year. The Apple revolution is in motion.
Despite the siege of bad press surrounding iPhones, the Apple market has not been deterred. Apple made headlines in the past year after the release of the iPhone 6, when many users found that their brand new phones were bending. The demand for iPhones, however, has seen a staggering increase, and Apple has risen to meet it, making sales world-wide. The biggest markets have emerged in the USA and China. The launch of the bigger iPhone models in China proved successful, and accounted for a notable chunk of the record sales. Apple has remained popular in China, despite the growth of Chinese mobile companies, including Huawei, which also runs Android software, and has become increasingly successful outside of China. The new iPhone 6, which boasts a significantly larger screen than previous models, has caused a stir at Samsung, where the bigger screens of the Galaxy and Note ranges was the only feature that differed from an iPhone. The bigger iPhone model was also more popular amongst the Chinese market, where the new phablets seem preferable.
The introduction of the phablet, however, has also added to the decline in sales of the iPad, which were already waning, with many competing companies releasing alternative tablets. A growing market has also opened up for the larger Android models, preferred by many users as its size allows it to double as a phone and a tablet. Now that Apple has launched a range of bigger phones, however, it is likely that they will further dominate the cell phone market, though quite possibly also end up replacing the iPad. Despite the dwindling popularity of the iPad, the profits of phone markets are bound to increase; more so following the introduction of the phablet, and Apple will remain a powerful force in the tech industry and extend the popularity of their products.
After the most profitable quarter in history, Apple is now under pressure for new releases and to step up the innovation on their newest models. The success has also put Samsung under pressure now that their best-selling phones have lost the advantage of the feature that distinguished them from iPhones. Samsung later released its own sales figures for last quarter, which saw a definite decline. They will be scrambling to hold on to their market share in 2015, especially in the US and in China, where Apple is firmly in the lead. While Apple has the monopoly on the phone and tablet markets, they aren’t stopping there. Samsung is set to face even more competition, this time directed at their smart watches, as the date draws closer for Apple to release the much anticipated Apple watch. Apple seems set to take over the computer-tech industry; a definite possibility considering the brand loyalty inspired by its name. The success of the company, and its continued release of improved and innovative technology, has resulted in the Apple logo serving as a guarantee for quality and creation of expectation for the best. It’s not a stretch to predict that Apple might become the world-wide default manufacturer for computer technology in the future. Its mammoth number of sales, and surpassing of all other leading phone companies, is only the first step of the revolution.