According to newly appointed ‘Chief Imagineer’ (CEO) Jolandé Duvenage, “nav›› is a simple and convenient tool which provides customers with smart ways to make the most of their money. Be it in their business or personal capacity. nav›› can be accessed anytime, anywhere.”You may be thinking to yourself, “But isn’t that what the FNB Banking App does?” Yes, and no. Duvenage explains that, under the concept of a “financial GPS,” nav›› aims to combine finance and technology to help customers ‘navigate’ (we see what they did there) every financial decision. It achieves this by being intuitive to their needs as well as their pain points. nav›› is an extension of the FNB Banking App, an extra feature you could say. But it functions as a standalone tool. Over the next few years, its function will evolve through the addition of helpful and technologically agile financial solutions.
“Customers today look for value-added benefits from new technologies. When designing the nav›› application we looked at the customer demographic, needs, wants and pain points. We looked at things from our customers’ point of view and considered factors that influenced their behaviour and the world they live in,” explains Duvenage.nav›› Home is the first phase to be rolled out in line with FNB’s values of helpfulness, innovation, and efficiency for the banks customers.
“The instant value estimate, calculators and pre-approval process via nav›› Home ensures that customers are in control of their finances. The site also offers free area and property reports that are pulled from a number of sources. These include the bank’s own valuation base, built up over years, and the Deeds Office, to give a comprehensive overview of a suburb or particular house,” says Duvenage.nav›› Home essentially gives customers access to the driver’s seat when buying or selling a home.
"We need to continue innovating to ensure that we build on our innovations in the market,” concludes Duvenage.