"Any situation where safety is put at risk is absolutely unacceptable to us. It’s why we have made safety features like GPS tracking (of every trip) a reality. Our Incident Response Team (IRT) is available 24 hours a day, 7 days a week to respond immediately to any rider or driver reported incidents or accidents in South Africa and globally," explains Allenberg.She further mentions that there are additional response vehicles that are available if the driver is faced with intimidation. As the app continues to be updated, so too have are its features. Uber now provides passengers with the colour of the vehicle so that the passenger is able to recognize their Uber before getting into it.
"It is important to us that this extra security feature does not inconvenience driver-partners. For this reason, we focused on making the user experience as simple as possible from the beginning of the project. We test it on driver-partners around the world to ensure it is a simple, effective and quick experience," adds Allenberg.The driver is not required to take a selfie every time he/she logs on, it will be a periodical request performed by Uber.