“Rumie saw an opportunity to give disadvantaged students access to the kind of free digital learning materials that had been available only to affluent schools in the past,” said Tariq Fancy, the founder and executive director of The Rumie Initiative.Rumie sells its tablets at cost to NGOs who use them in educational programming. The tablets come preloaded with customised learning and studying tools. These meet the specific local needs of their NGO partners. These NGO partners can use the LearnCloud to browse through content recommended by other partners, choose the content they want, and also add their own. Some of the included subjects are English literacy, STEM, job training and vocational skills, financial literacy and health. South Africa is Africa's largest e-learning market. This means that the potential for companies to get involved in furthering ICT in education is massively untapped.
“Africa is one of the world’s most dynamic education markets. Public-private partnerships show best practices for using technology to reach marginalised students. They do this with technology that students use in their daily lives. Africa presents exciting business opportunities for education technology vendors and startups worldwide,” said Trixie LohMirmand, Senior Vice-President, for Exhibitions and Events Management at Dubai World Trade Centre, host of GITEX Technology Week.