Covid-19 Outbreak SA Online Resource | Everything you need to know | More info
Insurance, Car Insurance, Funeral Cover, Life Insurance, Budget Insurance, Insurance Quotes, CompareGuru, South Africa.
Car and Household
Business
Life and Funeral
Car Insurance
Cover your vehicle
More Information
Get Quote
Pre-Owned Warranty
Cover the mechanical and electrical components of your vehicle
More Information
Get Quote
Extended Warranty
Cover the mechanical and electrical components of your vehicle
More Information
Get Quote
Scratch and Dent
Cover small dents, chips and scratches to your vehicle
More Information
Get Quote
Tyre and Rim
Cover damages to your wheels
More Information
Get Quote
House Insurance
Cover your home and everything in it
More Information
Get Quote
Commercial Car Insurance
Protect vehicles and drivers used in the day-to-day operation of your business against risks like financial loss, damage or personal injury.
More Information
Get Quote
Business Insurance
Provide cover against common risks and disruptions to business operations, such as theft, damage to property, employee / client injury and much more.
More Information
Get Quote
Directors and Officers Liability
Safeguard your business and key players from financial loss with the right policy.
More Information
Get Quote
Errors and Omissions Liability
Covers your business and employees against claims of negligence, poor workmanship, and more.
More Information
Get Quote
Life Insurance
Provide for your loved ones
More Information
Get Quote
Disability Insurance
Protect your paycheck
More Information
Get Quote
Serious Illness Insurance
Cover yourself for illnesses like cancer, Alzheimers, Parkinsons, strokes or heart attacks.
More Information
Get Quote
Funeral Cover
Protect your family financially and cover funeral expenses
More Information
Get Quote

News Room

Insights Into the Average South African Mobile Phone User

Compare Guru
2014-11-10
Mobile is definitely the way forward for market research, but you need an accurate profile of the respondents, and don’t dare ignore consumers’ fears of online and mobile security…
Written by Leigh Andrews Mobile is definitely the way forward for market research, but you need an accurate profile of the respondents, and don't dare ignore consumers' fears of online and mobile security... In the second keynote session of the first day of Merlien Institute's Market Research for a Mobile World or MRMW conference, we heard from Jarrod Payne, account director and Desre Mann, operations director for Africa and Middle East at Millward Brown. Payne kicked off with a graphical timeline showing key mobile developments from the birth of the universe 6 billion years ago to the invention of the first smartphone - an enormous time lapse and now mobile phones dominate the world. Mann then spoke of Millward Brown's mobile research journey, saying it involved lots of hair-pulling and fun, with their first Link Express on mobile in 2009. They soon founds that respondents were fast-forwarding through the ads, so they brought in added video security and GPS measures to ensure the respondents really were who they said they were and really were from where they said they were from. Mann said parameters can also be set up in GPS if an interview is completed too fast, and said fingerprint devices as well as strict media control all enhance overall survey effectiveness. This in turn leads to incredible advantages as mobile is cheaper and faster than other methods, with a better interview context. The challenge lies in keeping it representative and embracing the new as new changes come. As an example, Payne spoke of a mobile phone survey into shopping in South Africa, with just 20 questions per survey. This resulted in data from 1,000 South Africans, with the results that South Africans really do use their phones a lot. LEVERAGE INFO ON HOW, WHERE, and WHEN PEOPLE USE THEIR MOBILE PHONES Specifically, this accounts for 2.6 hours of phone use per respondent per day, which is 40% more than the global average, across the age gap. Of this, 14% of respondents' time is spent on social media, with the majority of that on Facebook. Payne interjected that they had to spell out 'IM' as instant messaging as respondents didn't understand the phrase for chat services - the most popular of these was Whatsapp. This then has implications on how people use their phones while shopping. Interestingly, Payne said that 34% of respondents in the US research products on their phones for an hour or more before making a purchase. In South Africa, 88% of this is done using online mobile, almost twice as much as is done on PC. Results also showed interesting mobile usage trends while shopping. For example, respondents claimed to use their phones while in the dressing room to send pictures of the item as well as to compare prices, to check in on a social network and to look for product discounts online. In addition to this, a mindboggling 13% of respondents claim they even make a purchase in an online store while browsing in a real one. Click here to read the rest of this article on BizCommunity
CompareGuru Social TwitterCompareGuru Social FacebookCompareGuru Social LinkedIn

Sign up to our Newsletter now, and don’t miss a beat.

Email Address
Name
Sign Up