“While American telecoms brands are at the top of the table, they are grappling with falling brand values as they find themselves navigating a complex regulatory environment and competitive offerings from the Internet challengers, all while battling sinking revenues,” said Brand Finance CEO, David Haigh.Microsoft, Amazon, Facebook, TenCent and Google are all expanding. As the demand for OTT (Over-The-Top) messaging services on the rise, telecoms brands need to adapt faster.
“In order to survive in the digital era, telcos must put up a strong fight by adopting innovative strategies. Nevertheless, when taking a snapshot of brand representation by country, the US still dominates as American brands hold the largest share or 28% of the total brand value in the Brand Finance Telecoms 300 league table.”In the Brand Finance Telecoms Infrastructure league table, Huawei emerged on top, valued at $38 billion, up 51% from last year. Nokia, behaving like a dragon recently woken from a decade-long slumber, is fastest growing telecoms infrastructure brand. Nokia is up 71% to an $8.4 billion brand value.