The smartphone market is made up of two big players, Samsung and Apple. Recently, however, Google has joined the ranks.
The smartphone market has largely been dominated by two big players, Samsung and Apple.This, in turn, has split users amongst two OS camps, namely iOS and Android.With Samsung having suffered a recent stumble and Apple's iPhone 7 less impressive than people were expecting, there was finally the possibility of a third name to step into the spotlight. Many people would've expected that to be the world's third largest handset manufacturer, Huawei. But, surprisingly, it's turned out to be Google.
The Google Pixel
The search giant (who also happens to own the Android OS) has tried its hand at making hardware before. But, it has never reached the same level of success as Apple or Samsung. Its previous range of Nexus devices were a partnership between Google and Android OEMs (original equipment manufacturers) intended to show off the full potential of the Android OS.That didn't quite work out as expected. So Google finally took matters into its own hands and created the new Pixel, which forms part of its "Made by Google" strategy.The phone itself was made by HTC, but Google controlled the entire design process.The result? A phone that international tech reviewers are hailing as the best phone ever made.That's quite a lofty claim for a phone which bears a striking resemblance to Apple's iPhone and who's main drawcard is its AI (named Google Assistant).