Apple’s iPhone was once the darling of the smartphone world. Will the new iPhone 7 help the company reclaim the number one spot?
Published: Thursday, August 11th 2016
It's almost September which means that it's almost time for Apple's newest iPhone. As is always the case, the rumour mill surrounding Apple's latest handset is on overdrive. According to a report from Nikkei, the newest iPhone is expected to be an all-glass affair bucking previous rumours that it wouldn't differ much in design from the iPhone 6 and 6S.Need to upgrade your smartphone? The Guru can help you find the best contract deals.The reports says that "Samsung would be the main OLED panel supplier for iPhones, and China's Biel Crystal and Lens Technology, which currently makes front glass covers for iPhones, would provide the glass casings."The new smartphone is also expected to be available in two new colours (space black and an unnamed shade of blue) as well as do away with the physical home button in favour of a pressure sensitive button based on the force touch technology used in the Apple Watch and the 12-inch Macbook.These drastic changes must be a result of Apple's first reported drop in sales in 13 years. "This never happened before. Before this year, Apple never made changes to iPhone's product line mere months before the launch. It has been a volatile year for Apple," a source said.Many other handset manufacturers have also reported a decrease in sales, but this appears to be an issue predominantly affecting the high-end market, which was once dominated by Apple. The company now also faces stiff competition from its South Korean and Chinese rivals, Samsung and Huawei.Both companies have enjoyed reasonable sales growth in the first half, helped by the strength of their smartphone businesses. Samsung, Apple, and Huawei are respectively the world's No.1, No.2 and No.3 smartphone brands by shipments.Samsung has gained ground thanks to its Galaxy S7 and S7 Edge, with Huawei gaining ground thanks to handsets such as the Mate 8 and the P9 and P9 Plus. Samsung, Apple, and Huawei are respectively the world's No.1, No.2 and No.3 smartphone brands by shipments.Samsung, Apple, and Huawei are currently the world's No.1, No.2 and No.3 smartphone based on shipments.The rumours surrounding the as yet unreleased iPhone 7 also state that the device will be available in two variants, the iPhone 7 and the larger iPhone 7 Plus (or possibly the iPhone 7 Pro) with the Plus featuring a dual-lens rear camera setup. This is a change from previous rumours which stated that Apple would release three versions of the iPhone 7 with the third version being a single lens rear camera on the Plus. One rumour which does not appear to be diminishing is that Apple will be ditching the 3.5mm headphone jack on the iPhone 7. This means that either you will need to buy a lighting to 3.5mm adapter or you would need to invest in a pair of Bluetooth earphones. Whether Apple makes these changes or not, one thing remains certain, the company is in dire need of bringing some innovation to their gadgets or risk facing annihilation by its Android counterparts.The iPhone 7 is expected to be announced internationally early September.