“Hisense is an innovation driven company, which on the television side translates to the pursuit of superior picture quality through leading television innovation. This includes our ULED technology, which offers not only a wider colour gamut but also dynamic backlight control, both of which are essential for better picture quality."Hisense’s strategic decision to open a factory in Atlantis in the Western Cape could also be a factror. This investment is paying dividends, with local production being able to shelter consumers from the worst of the rise in the rand/dollar exchange rate. Although the path to the top spot hasn’t been easy, Jiang believes that the company’s hard work in South Africa is now translating into improved sales. He believes customers put their trust into Hisense because they have realised, "you do not need to pay a fortune for a feature rich television." The Hisense television range in South Africa offers sizes from 32-inches to 85-inches, and includes Curved, 3D, Smart, LED, ULED and Ultra High Definition (UHD) models. The T910 ULED television, for example, provides stunning picture quality thanks to its curved panel, the use of ULED technology and a resolution of 3840 x 2160 pixels, which is four times that of regular Full HD models. Looking for a new broadband package? The Guru can help you find the best deals!