Western Digital’s My Passport Gets A Makeover

Western Digital, trusted hard drive provider, has produced an upgraded version of their ‘My Passport’ product and more!
Compare Guru
2016-10-12
Western Digital is the go-to name for external hard drives. They might not have been the most exciting pieces of hardware to look at, but they've proven their reliability time and time again.

"My Passport" Upgrade

Yesterday, the company announced a redesign for their iconic "My Passport" range of devices. Changing them from the utilitarian design to something far more appealing to the average buyer. Redesigned Western Digital The company partnered with fuseproject, an award-winning industrial design and branding firm, for the redesign. Developed to help make a connection between the device and user, the new drives also include password protection and hardware encryption. So, customers will love their hard drive as much as they cherish the content stored on it.
“As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level,” said Jim Welsh, Senior Vice President of content solutions at WD, a Western Digital brand. “Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives. This is so that they will feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories.” “The way we use data is changing. It’s becoming much more of a personal commodity, something we value,” said Yves Béhar, founder and Principal Designer at fuseproject. “Western Digital lies at the intersection of our physical life and the digital world. We wanted to create a quality aesthetic that symbolises this intersection.”

Colour My World

The My Passport drives will now come in six vivid colours: Black, Yellow, Red, White, Orange and Blue . These new colours might cause you to do a double-take and ask the question "Western Digital, is that you?". But, according to the company, you can rest-assured that these new external hard drives will still provide reliable portable storage that perfectly complements an on-the-go lifestyle.

Apple Friendly

If you're a Mac user, then you don't have to worry about being left out in the cold. The My Passport for Mac is available in a stylish new Black colour.

Other Western Digital Upgrades

The new WD products include:
  • My Passport portable hard drives – trusted and loved portable storage, in a reimagined design, that fits into the palm of your hand.
    • New attractive design with textured bottom.
    • Password protection with 256-bit AES hardware encryption.
    • Automatic backup with included WD Backup software.
    • Up to 4TB capacity.
  • My Passport for Mac drives – your MacBook computer’s best friend.
    • New attractive design with textured bottom.
    • Password protection with 256-bit AES hardware encryption.
    • Formatted for Mac OS® X and Time Machine® ready for easy backup.
    • Up to 4TB capacity.
  • My Book desktop hard drive – trusted, high capacity backup for PC and Mac®.
    • Password protection with hardware encryption.
    • Automatic backup with included WD Backup software.
    • Up to 8TB capacity.

Pricing and Availability

My Passport and My Passport for Mac portable hard drives are protected by a two-year limited warranty. They will be available in South Africa from wd.com and at select retailers and distributors from the end of October 2016. My Passport drives have a Manufacturer’s Suggested Retail Price (MSRP) starting at R1299 and the My Passport for Mac drive has a starting MSRP of R1399. My Book desktop hard drives are also protected by a two-year limited warranty. They will be available in South Africa from the WD store at wdstore.com and at select retailers and distributors from the end of October 2016. My Book drives have a Manufacturer’s Suggested Retail Price (MSRP) starting at R1699.