"This is the first time since the inception of the Short-Term Insurance SAcsi in 2012, that we have seen such a closely contested race for the top position, and a most surprising new winner emerging."That surprise winner, coming out as the top performing short-term insurance brand in South Africa last year, was Virseker. Virseker stunned the four larger companies, earning a top SAcsi score of 81.8.
“Margins in the industry continue to remain under pressure resulting in insurers constantly being challenged to find the balance between profitability and investing into business initiatives that will deliver real returns,” said Consulta’s Schreuder. “The results highlight the fact that insurers increasingly opt to invest into making their customers’ lives easier by focusing more on delivering customer experiences that meet and exceed expectations.”