Datsun Go Sales Soar Despite Failing Safety Tests

Despite being banned from most countries around the world, Datsun Go sales are still climbing in SA. We look at why.
Sherryn de Vos
2017-06-20
Datsun have recently proudly announced that they have sold over 296 in May 2017. This is, according to them, slightly down from the 310 during the same month, last year, which is not a bad decline, considering the wavering economy. If you include the Datsun Go+ Panel, however, the figure jumps up to 519 units. We, however, don't believe this should really be something they should be bragging about. This simply means, that from May this year, there has been an influx of 310 cars onto our roads which are rated as the most dangerous cars in the world. This totals an average of 7 000 cars in the past year that would not survive an accident if they were travelling over 60kms/hr! If you don't believe us, watch the video below.  This is the car that has been failed on the Euro NCAP Tests. It has been banned in every single country but Russia, India and Indonesia.  Due to South Africa's lax laws, however, we are one of the few countries that do not enforce safety standards for vehicles that drive on public roads! 

What Does It Mean To Fail Safety Ratings?

The Go has been the target of watchdogs all over the world, who have been trying to get them removed from production lines. But the manufacturers simply find countries like ours to push the stock into where driver and passenger safety are largely ignored. The NCAP ratings ascertain how safe the driver, passenger and pedestrians would be in an accident. According to their tests, the Go only scores 10 points in the categories.  The car was launched with the lack of airbags and ABS brakes. Since then, the car has been re-launched with the inclusion of side driver airbags in certain models. 
Read More about the safety ratings below  

Why Is It Selling Like Hotcakes?

Des Fenner, General Manager of Datsun South Africa has claimed that car is rising in popularity due to it being the perfect entry level car.  With the introduction of the Datsun Go+ and the GO+ Panel Van, the market has been opened to more variety to choose from in the Datsun range.  Fenner claims that the Go+ simply opens the market for people looking to carry over seven people in a vehicle, while the Go+ Panel van is the perfect option for small businesses to deliver small packages and goods.  “Sales of the Datsun GO show that it continues to be an attractive, affordable option for South Africans. In many cases, it has become the car of choice for those entering the new car market for the first time.” The rationale of buying the car, according to Datsun is:
  • Affordable monthly instalments for a brand new car;
  • Low insurance premiums;
  • Low maintenance costs;
  • Running costs are moderately low.
All that we are hearing is that the company is trying to flog off stock that no other country wants, to unaware young drivers.  What are your thoughts?