Have you ever gotten the feeling that insurance companies know a lot more about your personal life than they let on? Rumours have circulated for some time that insurance companies are keeping tabs on our social media accounts. But, is there any truth to this?
And how does it affect you?
Here’s a scary thought.
It doesn’t matter where you are or what you’re doing, chances are that it’s being recorded in one way or another. The internet, for example, contains much more information about us than most people would care to realise. Just like anything else, chances are pretty good that any such information can be accessed.
Such is the diabolical nature of an exceedingly connected world. Everything we do on our computers or smartphones or tablets all contributes to Big Data, a huge, expanding tome of information.
The internet is a great resource for those looking to gather information, and can be mined by organisations or individuals. What they choose to do with their findings could benefit the company or society as a whole. But, let’s say you were trolling Twitter at the exact moment you happened to plough your car into the back of somebody’s hatchback on the highway…
Well, that’s not going to benefit you at all. We surrender our rights to a certain amount of privacy when we take to social media. This allows insurers, for example, a certain amount of access to our ‘personal’ lives.
Big Data knows where we are, where we shop, where we eat, the routes we drive, etc. What we put on social media moves into the public domain, and unfortunately for you – Mr. Out Drunk With My Boyz At Hooters Three Hours Before My Car Crash Group Selfie Uploader – we don’t have much control over that. Imagine what insurers could do with all that information? To pick your exercise routines and diet apart before granting your life insurance. To look into your genetic code and medicinal habits.
They know it all. Luckily for us, in South Africa we have laws.
Many people have had negative experiences when the time has come to claim. Or, they have a negative perspective on the insurance industry as a whole. We’ve all heard horror stories, but this stuff is largely myth, or a result of misunderstanding. Generally speaking, insurance companies pay up without much trouble. This is, however, a business… And would you willingly pay up if somebody were trying to dupe you?
Insurance is a gambling game, and just like casinos, cheating isn’t taken very lightly. Insurers may not drag you out back and break your kneecaps with a ballpoint hammer, but they have the right to deny your fraudulent claim. The entire insurance game is based on trust. Policy holders who make inflated or deceitful claims abuse that trust and make everything more difficult for the honest folk. For these reasons, insurers will gather information on you and also verify that information when you apply for cover, as well as when you claim. Let’s say your son, who had been driving drunk and wrapped your BMW around a tree, posted about it on his Facebook.
You then file a claim and tell the insurer some story about you driving on a slippery road, blah blah blah. The insurer then investigates the claim and finds your son’s Facebook post. Bingo. Claim rejected. Because you’re a liar. Now, if insurers weren’t checking these things they would simply pay out, causing premiums to go up for everybody else.
In a sense, these measures are protecting honest people, as well as the insurer.
Although all of this information is widely available, South African law puts limitations on how it can be used. Insurance companies are not permitted to cross a line and infringe upon your privacy rights. They’re not allowed to sneak around or gather information in underhanded ways, such as hacking, wire-tapping, etc. They have a number of avenues they may utilize to collect information. Their primary source is that which you provide them with on your application form, over telephone discussions, when you take out any cover and on the form you complete when submitting a claim.
Questions on the claim form may include matters that go beyond the actual claim. The answers you provide will be compared to what they have on record, and presumably, everything should match. Information in the public domain can be gathered from a number of sources. These include police records, property ownership, etc. as well as the endless well of data that is the internet. Insurers may use this to corroborate the information you’ve provided them with. Insurance companies, of course, do not have direct access to your social media accounts, but they will dig deep until they find a post that your friends may have shared, or a photo that’s been forwarded. We can restrict our privacy settings, but we have no control over how our friends share our information. Other methods of information gathering may include:
According to MoneyWeb, who reported on this very subject a few months ago, only two South African insurance companies have admitted to using social media at the assessment stage. It may be that some insurers are still reluctant to use this kind of approach. It could be that they are concerned about privacy rights, or flouting laws that forbid the interception of communication.
Most insurance policies, however, require us, at claims stage, to provide all proof of what has occurred. Therefore, consent to use information in our social media accounts could be implied. And as stated before, pretty much everything we put online is already in public domain, and therefore no longer private.
This may work for sniffing out fraudulent claims, but how will it affect honest claims in the future? If for instance, you post photos of the interior of your house or security system and are then promptly robbed? What if you declare for the world to see that you’ll be on holiday for two months and your house will be left unoccupied? Could this be construed as reckless, and held against you?
The best we can hope for is that these companies use the information they find responsibly, and be mindful of everything we do ourselves. Every time you sign up, log in or click ‘I Agree’ – you’re relinquishing your right to complete privacy.