South Africans spent R31 900 per second in retail stores in 2017;
General dealers are responsible for 44% of those sales;
Meat accounts for 8.1% of total sales income;
Non-specialised stores are the largest employer;
Non-specialised stores also pay the lowest salaries.
In 2017, the industry generated R1 trillion in sales. Consumers weren’t shy to splash the cash, blowing 2.9% more than they did in 2016.Following the 1% VAT increase and the looming price hike of petrol – 2018 has been a little calmer. According to MasterCard / SpendingPulse, though, sales are still growing.Let’s take a closer look at the findings.
General dealers, such as supermarkets, saw a growth of only 1.1% last year. Despite the sluggish growth, they still dominated the entire industry in terms of sales value. 44% of all money spent at retail stores was spent at general dealers.To give you some insight into what kind of impact general dealers have – the second largest contributor was the clothing and textile stores with 18% of the sales.According to Stats SA, the retail stores specialising in food and beverages saw their sales increase by 5% in 2017.This was the second largest annual growth rate recorded across the various types of stores. First on that list was the miscellaneous All Other Retailers category.Household goods, pharmaceuticals and clothing also saw increases, while hardware stores experienced a decline in sales.
Looking at data from 2014/15 – Stats SA combed through a detailed list of products to determine that meat was the most popular commodity among South Africans. Meat sales contributed to 8.1% of total sales income in that period.Following that we had pharmaceutical goods and women’s clothing as the second and third most coveted products. They contributed to 5.4% and 5% of total sales, respectively.
Employees Of The Retail Sector
Again taking data from 2014/15, Stats SA determined that over one third of the 812 104 retail employees worked in non-specialised stores. These are your average supermarkets.Clothing retailers employed 23% of the industry workforce.The hardware and F&B industries only employed 7% each.The average annual salary for an employee of a non-specialised store, in that period, was R66 044. This comes to around R5 500 a month. It is way lower than the industry average annual salary of R93 632.Those in the pharmaceutical industry, however, earned way more with an average annual salary of R156 107.