“We understand what is important to our customers and aim to address these elements at every touch point – products, services and channels – with the aim of delivering against our brand promise.”FNB’s core principle is ‘How can we help you?’ and has positioned itself as just that – the helpful bank. The brand measures its success by how much it resonates with customers, instead of pushing short term sales. Despite the slower, more curated approach over at FNB – as opposed to the monstrous growth of say, Capitec – it remains the bank of choice for the middle to upper-middle income markets.
“In an independent measure of all banking advertisements that ran over the same period,” says Mfikwe. “Ours was rated as the one that generated the best emotional connection with customers, in an authentic way.” Read More about the best and worst banks in South Africa here!
“Zuma, the Guptas and their associates have created an environment where multinational companies have found it possible to push the local ethical boundaries – it would seem without the knowledge of their international parents – and so moving around huge amounts of money." “Implicated to date are Bell Pottinger, KPMG and McKinsey, all working with government agencies. This all has a negative impact on the standing of the country brand. It is also a very dangerous situation, as further slippage increasingly becomes a red flag to existing and potential inward investment.”Right. Sigh. Anyway. Moving on.