“The new subscriber definitions that MTN has rolled out is to ensure that MTN is consistent across operations for defining subscribers,” said MTN spokeswoman Jacqui O’Sullivan.Third on the list saw Cell C come in with 16.3 million and last, Telkom declared a subscriber base of 4.4 million. Compared to 2016, Cell C and Telkom have both seen a bit of growth – whereas MTN has lost some ground. Vodacom has maintained its dominance of the market, despite MTN being named the most valuable telecom brand in SA this year. The top two account for around three quarters of the 89 million SIM connections in South Africa. With the growth in Telkom and Cell C – as well as the rise of Mobile Virtual Network Operators such as FNB Connect, Lycamobile or Afrihost – the giants are beginning to face some aggressive competition.
"To encourage customers to remain in-bundle, Vodacom has introduced a variety of initiatives in recent times including auto allocate, safety bundles and smart notifications.”Correspondingly, MTN’s 25GB prepaid bundle costs R1250 – so 5c per MB. Out-of-bundle, it costs 99c per MB. That’s 1928% more. MTN’s Jacqui O’Sullivan said that contract data offers include a fixed commitment. Once-off and recurring bundles are consumed when needed. So, customers are able to add and remove data at any time.
“This degree of flexibility comes at a price premium and this is why recurring data bundles are somewhat more expensive,” said O’Sullivan.Right. MTN, it may be noted, has announced changes.