Here are the top three factors to take into account when it comes to the colour of your car, and why your premium may suffer.
- Visibility;
- Predisposition Toward Road Rage;
- Risk Of Hijacking.
Obviously, lighter and brighter coloured cars are more visible. They stand out, and they’re easier to spot in low light.
Personality traits are also reflected in the colour of the car that you drive. Many people, of course, take any colour they can get when buying second hand. But there’s a lot to be said about the colour you choose, should you have the chance. Drivers who choose red, for instance, may be inclined to drive faster than others. They’re often seen as a little more reckless. They’re passionate drivers. While white, on the other hand, may indicate a higher level of risk aversion. It may come as a surprise then, to many South African motorists who brave the chaotic highways every day, that white is the most popular colour among cars in the country.
According to Lightstone Auto, around 42.5% of the cars sold in South Africa are white. Silver and grey come in 2nd and 3rd place, with 20.2% and 10.4% of sales, respectively.
Black, surprisingly, seemed to be one of the least favourites. Only 1.0%.
Only psychopaths buy pink or purple cars.